Moms are trying to make sense of it on the soccer field sidelines, kids are whispering about it as they race out of school, news outlets far and wide have been covering it as, well, news.Ĭonfused? Here’s the backstory: VSCO (pronounced “visco”) is a photo editing and sharing app (free of likes or commenting) widely used among tweens and teens. And the phenomenon or meme or movement - whatever you want to label it - has only grown. When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck she was talking about.
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